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Route Mobile Limited joined hand with Idea Cellular to improve A2P monetization

Route Mobile Limited joined hand with Idea Cellular, today. If you are interested to know more detail about their association then please find its brief over here.

Route Mobile Limited (“Route Mobile”), a cloud communications platform service provider, announced that it has partnered with Idea Cellular to manage the international A2P SMS traffic in India.

This will improve A2P monetization. In short, Route Mobile will address and protect revenue leakage via SMS grey routes and help Idea Cellular to improve Application-to-Person (A2P) monetization.

This cooperation will strength and ensure to deliver great customer experience for their clients through tailor-made mobile communication solutions. 

The process will have SMS Firewall, Analytics and Monetisation solution, which will offer a secure SMS channel to Idea Cellular and open-up revenue channel.

“We are very delighted to partner with Idea Cellular”, said Mr. Rajdipkumar Gupta, Managing Director and Group Chief Executive Officer, Route Mobile Limited.