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Affle to acquire strategic stake in Indus OS, India’s largest independent indigenous apps store

Affle (India) Limited through its subsidiaries (“Affle”), today (2nd July 2020) announced the signing of a definitive agreement to acquire 8.0% ownership in OSLabs Pte. Ltd., Singapore  (“Indus OS”). 

What is Indus OS? It operates India’s largest independent indigenous apps store, with key investment from Samsung Venture Investment Corporation.

A homegrown app and content discovery platform - Indus OS’ key offering - “Indus App Bazaar” has over 400,000 apps accessible in English and 12 Indian languages including Hindi, Gujarati, Marathi, Tamil, Telugu, Urdu, Odia, Punjabi, Malayalam, Bengali, Assamese and Kannada. 

It is a default apps store for all Samsung devices in India powering the Samsung’s Galaxy store, and partners with many of the Indian OEMs as well. 

Indus OS platform is designed to help users discover digital content and services in the language of their choice.

Utilizing its proprietary AI-driven app recommendation engine, Indus OS optimizes the user experience, delivering higher engagements and bringing app developers, smartphone brands and users on a single India centric platform.

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions and transactions through relevant Mobile Advertising.